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The next step in dog walking
Ergonomic
Dog Leash
how might we design a retractable dog leash to be more user-friendly?
“... [my dog] loves to pull against the leash. She usually pulls way ahead and eventually relaxes, but I would never use anything but a strap leash for her”
- Luisa, Dog Owner
Finding Opportunity
Following interviews with dog owners
Retractable leashes offer dog mobility at the cost of user discomfort
Strap leashes offer user comfort at the cost of dog mobility
These problems vary based on dog breed and training level
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Design Targets
Must be familiar
to a strap leash in terms of fit, form, and function
Must be adaptable
to fit a variety of hand sizes
Must convey durability
communicating build quality to the user
Development
A retractable leash was torn down to identify necessary compoonents
Grip too large for many hand shapes
Air bladder could have durability issues
Need to elevate form
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Stroll Dog Leash
Retractable dog leash with the comfort and feel of a strap leash
Squeeze the strap
Lock the spool
Easy to
grab and go
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