The next step in dog walking

Stroll Dog Leash

“... [my dog] loves to pull against the leash. She usually pulls way ahead and eventually relaxes, but I would never use anything but a strap leash for her”

- Luisa, Dog Owner

how could we redesign a retractable dog leash to be more user-friendly?

Retractable leashes offer dog mobility at the cost of user discomfort

Strap leashes offer user comfort at the cost of dog mobility

These problems vary based on dog breed and training level

Benchmarking

Design Goals

Must be familiar enough to a strap leash in terms of fit, form, and function

Must fit a variety of hand sizes

Must be durable and built to last

Iteration 1

Need to elevate form

Grip too large for many hand shapes

Air bladder could have durability issues

Iteration 2

Stroll Dog Leash

Retractable dog leash with the comfort and feel of a strap leash

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