Professional Design
Newell Brands
“Newell Brands is a leading consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world. We aspire to delight consumers by lighting up everyday moments.”
- Newell Brands' "Who We Are" Page
Newell Brands' Design Center in Kalamazoo, MI concentrates graphic and industrial designers from across its brands into one building
All designers specialize in one or two brand categories, but are involved with most if not all brands at one point during their tenure.
I specialized in the Home Fragrance and Learning and Development teams
On the Market
Sharpie Creative Markers
Usability Research Lab Assistant
Organized and co-led a market placement usability study with 6-12 year old children
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Recruited participants
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Coordinated activities for the kids to do with the markers
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Identified and synthesized actionable findings with design and marketing teams
Elmer's Activities
Innovation Design
Designed and strategized around the future lineup of Elmers' activity category
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Sketched and prototyped new ideas for platforms such as Squishies, Gue, Etc.
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Tested prototypes with kids with usability studies
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Leveraged integration with the Squishtopia website
Primary Projects
Supported Brands
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